U.K. telco BT has developed an interactive TV technology where viewers can vote via SMS messages to change the course of a show’s events in real-time, ZDNet UK reported. A version of the “shape-shifted” TV technology will be utilized on “Accidental Lovers,” a romantic comedy set to debut in Finland later this month. Viewers will be able to vote on various courses of action, as well as see their SMS messages appear on-screen. BT told ZDNet UK that it eventually aims to use the technology in such a way that each viewer will see different versions of the program based on their votes, as video is distributed with more versatility through IPTV programs like BT Vision.

Links:
http://tinyurl.com/yctwdy
http://www.btvision.bt.com