A staggering four out of five Brits fear criticism of their mobile phone ring tone, according to new research from Dial-a-Phone. Staggering because it’s something every mobile phone user has complete control over.

97% of Brits judge someone’s personality based upon their mobile ring tone, and on average, we change our ring tone 3.4 times each year, taking an average 37.5 minutes to make the choice. Apparently 90% of Brits have been criticised for their choice of tone, though 42% said they had been told off for not personalising their phone. 34% of people said that someone without a cool ring tone has no style. 10% change their ring tone once a week. “Ringtones are a cheap and fun way to personalise your mobile phone, I am shocked that so many people get stressed about it – choose something you like and don’t be ashamed to let it ring!” said Flic Everett from Dial-a-Phone.