Why Did Steve Jobs Drop His Anti-DRM Bombshell?
February 18th, 2007According to “two sources in the online music biz,” Apple CEO Steve Jobs might have been influenced by EMI to release his anti-DRM “Thoughts on Music” open letter. “Last year, RealNetworks (the company behind the Rhapsody subscription service) came up with a proposal for switching to MP3s and circulated it among the major labels. In response to that, or maybe just motivated by its need for a cash infusion, EMI started offering online music stores the once-in-a-lifetime opportunity to pay the label an extra lump sum in exchange for the right to sell MP3s. The money was described as a way to reimburse EMI for the increase in piracy that was sure to come once it abandoned DRM. Not surprisingly, that proposal didn’t go over well with executives at the online stores, whose margins are thin enough already. So EMI came back with a more acceptable offer, asking for an advance against future royalties,” Jon Healey writes for The Los Angeles Times.
Healey writes, “The deal was apparently not offered to Apple, however; evidently, EMI wanted to build up momentum among the also-rans before making Jobs and offer he might otherwise refuse. Before EMI could sign on the dotted line with the likes of RealNetworks and Napster, however, Jobs dropped his DRM bombshell. Go straight to the head of the parade, Steve! Then the Wall Street Journal reported EMI’s MP3 overtures, and suddenly the record company wasn’t in such a hurry to announce its initiative.”
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