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Soapbox Works Up a Lather

February 27th, 2007

Microsoft’s MSN Soapbox video-sharing site is unlikely to knock Google’s YouTube off its pedestal anytime soon. Soapbox, which officially launched for public testing this month, has several interesting features and big brand backing. But it lacks what lured people to YouTube in the first place: originality. And, when it comes to online video, originality is everything. True to form, Soapbox is arguably a bit fancier than YouTube. It lets users search for videos while simultaneously watching them. It also has a large player that makes viewing easier than on other sites. On the search side, Microsoft has a feature that lets users add their own tags to videos. Assuming users don’t apply misleading descriptions of the video, the additional tags make it easier to find content. The ubiquitous and oft-copied “Numa Numa Kid” video, for example, could be tagged by users as “the original” and “the one and only” to help others find it. Another cool feature is the screen. It’s somewhat larger than the screens on YouTube and the picture quality is better. On Soapbox, commercials look like television commercials, and not digital copies of commercials. The screen also can expand to the size of the monitor without significantly losing quality.

Source
Posted in:
Businessweek 1, Businessweek 2
Media Networking

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