With the help of Tivo like video recorders ad skipping is very easy, now imagine this one day you will be forced to watch advertisements and prevent from changing channels. Philips has filed a patent for a technology which would let broadcasters freeze the channel during a commercial forcing viewers to view the commercial. The feature will be implemented on a program by program basis and devices that could carry the technology would be a television or a set-top-box. Dont feel frustrated yet money can has a solution for everything, by paying a small fee to the broadcaster you can avoid the feature. Now for the good news Philips has no plans to use the technology in any of its products.