And still the leading names in fashion clamour desperately for assocation with the iPod. This time it’s Nike with their Nike+iPod Sport Kit.

It’s actually of more practical use than most – it’s a wireless system that allows Nike+ footwear to transfer workout data to your iPod nano. The kit consists of an in-shoe sensor and a receiver that attaches to iPod. It collates information on time, distance, calories burned and pace, which is then stored on the iPod and displayed on the screen.